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SVMHS Marketing Team Receives Seven National Advertising Awards

SVMHS Marketing Team Receives Seven National Advertising Awards

SALINAS, CA, July 6, 2018 – The Marketing Department at Salinas Valley Memorial Healthcare System (SVMHS) is the recipient of seven awards from two national healthcare advertising competitions.

The 35th Annual Healthcare Advertising Awards presented the SVMHS marketing team with two Gold Awards for exceptional quality, creativity and message effectiveness. The Salinas Valley Memorial team also won two Silver Awards in the 2018 Aster Awards national competition, which honors excellence in healthcare advertising. In addition, the Salinas marketing team received three merit awards for their work from the 2018 Healthcare Advertising Awards. Each award was for a unique entry and represented seven projects covering a range of branding, patient support material and advertising campaigns.

“We are fortunate to have a marketing team whose talents can compete on a national level,” says Adrienne Laurent, Chief Strategic Communications Officer. “We’re constantly impressed with their passion and personal commitment to our Healthcare System and our community.”

2018 Healthcare Advertising Awards Received:

  • Gold Award in the category of Annual report for the 2017 SVMHS Community Report “Growing”
  • Gold Award in the category of Special Event for Healthcare System Branding during the American Heart Association Walk
  • Merit Award in the category of Advertising Series for the Doctors on Duty Campaign “It’s About Time” and “Minor Emergencies, Major Care”
  • Merit Award in the category of Special Event for the SVMHS Ask The Experts physician event, “Heart Health”
  • Merit Award in the catch all category of Other for the team’s thank you card design and series for CEO Pete Delgado’s Appreciation Note Cards

2018 Aster Award Winners:

  • Silver Award in the category of Patient Education for the Bereavement Services Brochure and Materials “Coping with Grief”
  • Silver Award in the category of Invitations for the Children’s Miracle Network Hospitals 2017 Gala Invitation, “Miracles Among the Vines”

“I’m blessed with an amazingly talented and creative team,” says Karina Rusk, Director of Marketing and Public Relations at SVMHS. “Each of my four team members brings unique skills and experience to our projects. Perhaps most important, our department operates with a tremendous amount of teamwork, support and respect for one another.”

The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards competition in the United States. A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The Aster Awards has been honoring excellence in healthcare advertisement since 2002 and is considered one of the most elite competitions dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience. The entries are judged on creativity, layout and design, typography, production, quality and overall effectiveness.

The publicly elected Board of Directors recognized the SVMHS marketing team at its June 28th meeting.

Editor note: Spanish language news release and photo attached. Left to right: Adrienne Laurent, Chief Strategic Communications Officer, Karina Rusk, Director of Marketing and Public Relations, Claudia Otero, Community Outreach Coordinator, Lisa Wegley, Marketing Project Manager, Christina Devi, Marketing Coordinator, Janet Marcroft, Senior Graphic Designer and Pete Delgado, President/CEO of Salinas Valley Memorial Healthcare System.

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